How to future-proof brands in times of crisis - and beyond

MARKETING AUTOMATION

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post-pandemic marketing: towards new automation strategies

While there are still many important open questions about the Covid-19 pandemic, it is clear human behaviours have changed extraordinarily. In a time when some countries are trying to ease the restrictions, while being fully aware that new waves of the virus might occur, Brands are questioning how to re-establish interrupted relationships with customers in this perceived new normal.

Humanizing Technology

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Virtual Influence

The quest for increasingly “humanized technology” is more than a major key to finally integrating chatbots as natural companions in our everyday lives, it also represents an opportunity to enter a whole new world of human-machine communication. Elbkind Reply introduces the new age of creative tech and social media with the potential to bring machines and people closer together than ever before.

5G and VR

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5G as a boost for virtual reality in companies

Many companies are already experimenting with prototype devices and simulated 5G scenarios. Together with a customer from the automotive industry, Infinity Reply and Spark Reply have tested the technical limits of 5G, especially for the use of AR and VR in pre-sales scenarios for passenger vehicles.

VALUE IN GAMING

Avvio Reply created a leaderboard within the game that identified users by shop, region and area, as well as the fastest individual race time. In doing so, this simultaneously created a team spirit whilst also bringing William Hill together across the nation.

SIMPLIFYING SALES FOR VODAFONE

Avvio Reply created an interactive web app that brings to life the interconnected nature of Vodafone’s huge range of products, propositions, solutions and services. The web app walks sales staff through interactive customer journeys where they are able to explore details on products and services and how to up-sell.

Immersive Technologies

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HOW TO MAKE VIRTUAL REALITY YOUR BUSINESS MODEL

Now is the time to break away from pure analogue reality and enhance experiences with virtual components. But are you ready to fully utilize the possibilities of the digital transformation for improved user experiences and to incorporate virtual, augmented or mixed reality (XR) into your business model?

Guiding employees through change

TFL were going through a period of huge change from both an infrastructure and organisational point of view and staff were being bombarded with new information all the time. Avvio Reply worked with TFL to develop a solution to help staff understand their new roles and organisatonal structure, while also educating them about the proposition and strategy behind it.

Putting recognition in employees hands

Telefonica wanted to introduce a new employee recognition scheme for its work force, to complement the launch of the new corporate strategy. Telefonica’s values and culture focuses on the belief that the possibilities of technology should be open to everyone. Avvio Reply worked with Telefonica to create a recognition scheme that echoed these values, as well as encouraging peer-to-peer communication and recognition across the business – anytime, anywhere.

Game changing product launch

A simple objective - engage and educate a workforce of over 25,000 people with the new offering to produce an army of advocates. Avvio Reply partnered with Sky to internally launch their new market changing proposition, Sky Mobile. Creating multiple physical and digital installations around Sky, Avvio Reply took a three-phase approach leading up to the announcement and launch of the new service – Educate, Inspire, Advocate.

Bringing BP's strategy to Life

In an industry facing ongoing change and volatility, BP Shipping identified a need to rearticulate their strategy to reposition their function within the wider BP context. Avvio Reply worked with BP to produce an engaging way to communicate this strategy both onshore and offshore across all regions. The strategy cascade workshops were a big success, with an overwhelmingly positive employee response as the strategy was accessible to all.

Getting Sky clued up for Q

With an upcoming release of the highly-anticipated Sky Q product, Sky looked to Avvio Reply to guide them through their biggest product launch for over 10 years. Sky’s objective was to ensure over 25,000 people ranging from field based engineers, contact centre staff and head office understood the new proposition and the how Sky Q would set apart from its competition. Avvio Reply developed a strategy to empower employees with the tools to talk confidently, sell and become advocates of Sky Q across the business.