Powered by a modern restyling and fresh infotainment content, Alfa Romeo MiTo is back with a new and compelling campaign and a new slogan: ‘VIVI ROCK’ (cf. live like a rock star). Bitmama, the digital communication company set up as a joint venture between Armando Testa group and Reply group, has conceived an innovative communication venture to support the ATL effort. It is among the first on the digital scene to unite the most popular social network, Facebook, and the music player of the moment, Spotify.